Chief of Marketing & PR – ISRMMAF
One of the pioneers of Israeli MMA media.

For over a decade, Adi Kfir has been at the heart of Israeli combat sports – covering, promoting, and shaping the scene of MMA, wrestling, and sports media long before it was mainstream.

With deep knowledge of the sport and an even deeper love for it, Adi has worked behind the scenes and in front of the mic, helping fighters, organizations, and fans connect to the growing world of Israeli MMA.

A storyteller, marketer, and true believer in the power of combat sports, Adi continues to push the culture forward – giving a voice to fighters and helping Israeli MMA gain the recognition it deserves.